A merger usually takes place through an acquisition agreement which may involve several stages before completion. It could be days or even months between each stage. Here we’ve outlined every step involved in acquiring an audience for free, talked about different kinds of acquisitions, and explained why they differ. Look for both hard and soft synergy opportunities when evaluating potential acquisition targets. Transaction Costs: What they are.

Step M&A Process

To be successful at sales, you must first learn how to identify opportunities for acquisition. Investment banks advise clients on mergers and acquisitions (M&A).

Develop an acquisition strategy

Acquiring a company involves understanding its value proposition. It’s important to understand why an acquirer wants to buy a specific company so that you know whether the deal makes sense.

Set the M&A search criteria

Identifying the key factors for determining which companies may be good targets for acquisition is important.

Search for potential acquisition targets

Acquirers use their defined search criteria to identify and assess potential targets.

Begin acquisition planning

An acquirer contacts potential targets for mergers or acquisitions by searching online databases and sending emails to people who may be interested in acquiring their business.

Perform valuation analysis

If the potential buyer makes an offer for the target company, they ask them to provide detailed information (financial statements, current market conditions, etc.). They want to know everything there is to know about the target so that they can assess whether buying the target would be worthwhile.


A buyer who produces multiple valuations for a potential acquisition targets’ business may be able to present an attractive bid at first glance. However, once negotiations begin between the buyer and seller, both parties must carefully consider their options before making any final decisions.

M&A due diligence

Due diligence begins after you sign the purchase agreement. An acquisition analysis involves verifying or correcting an acquiring firm’s assessment of the value of its target company by analyzing everything from its financial statements to its product line to its customer base.

Purchase and sale contract

If everything looks good after doing some preliminary research into the company, then you could start negotiating a deal. Depending on whether they’re buying assets or shares, parties may either purchase them directly from an asset manager or indirectly through a share broker.

Financing strategy for the acquisition

Before agreeing to anything regarding an acquisition, the buyer has already considered various financing options. But once the deal has been agreed upon, its terms usually become set at some point before it’s signed off by both parties.

Closing and integration of the acquisition

After the merger has been approved by both companies boards of directors, the management team from each company works together to merge their operations into one firm. 

Structuring an M&A Deal

One important part of any M&A deal involves making sure each party gets exactly what he or she wants from the deal. You need to think carefully before investing in an already established business. There are several important things to consider when buying a company. These include antitrust laws, SEC regulations, corporate law and taxation, rivals’ offers, taxes, market conditions, finances, and negotiating tactics. When purchasing a business there are several important factors to take into consideration.